Vital Earth launches first green compost-based plant food

November 2010

Vital Earth, the manufacturer of environmentally-kind, peat-free composts has launched the very first plant food to be made from recycled green waste. A multi-purpose fertiliser it has no added chemicals and is an ideal alternative to Growmore.

Presented in a pelletised format for easy application, Vitalizer is a long lasting feed, containing numerous trace elements that can only come from its green compost source, breaking down in use to create slow release benefits for all kinds of fruit, vegetables and flowering plants. It comes in a 6KG tub for easy use and storage, with bright, quirky, vigorous graphics. A second generation formula, it is a product of Vital Earth’s knowledge of green waste processing combined with its ability to create convenience formats with proven consumer appeal.

Like Vital Earth’s core compost range, Vitalizer is made from garden and food waste which would otherwise go to landfill, plus naturally derived organic nutrients, taking the recycled green garden waste message into the feeds category for the first time. This follows the company’s launch into fertilisers last year with the multi-award-winning Chicken Poo TM, a chicken manure wholly sourced from British free-range hens. Like Chicken Poo TM, whose national sales have exceeded all budgeted figures by over 1000%, Vitalizer has been created in house and extensively researched both as a concept and in terms of presentation, via consumer focus groups. Not surprisingly the name proved a real motivator as well as the environmental provenance, and the successful professional grower trials.

Said Vital Earth sales and marketing manager, Maryanne Stokes, “Vitalizer is a great performance feed, successfully trialled with professionals and ticking all the environmental boxes. Thanks to our learnings from Chicken Poo TM about the value of consumer research as a basis for successful presentation in store, we are confident that our pioneering first into the recycled green waste feeds category will prove another big winner.”

Vitalizer has a recommended retail price of £7.99.

For further information, pictures or samples, contact: Kate Newton, This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 01889 598600